Financial Statistics/Marketing Seminar

Sponsored by SORA - the Southern Ontario Chapter of the American Statistical Association and the Southern Ontario Regional Association of the Statistical Society of Canada. This seminar is co-sponsored by SAS, the Bank of Nova Scotia, the Royal Bank and Trans Union of Canada and is the twenty-first in a series.

Everyone is welcome to attend. There is no fee for these seminars, but space is limited so pre-registration is essential.

Guest Speakers:

Michael Hurwich,
The Foundation Group

The 11th Commandment: Know thy Customer


Friday, February 11, 2005


2:00 - 3:30 p.m.


Executive Briefing Center
SAS Canada
181 Bay St, Suite 2220

King Subway

For those who drive, please don't park on any main streets (King, Yonge, Bay or Adelaide);
cars will be towed away from 3:00 to 6:00 p.m.


Foundation has extensive experience working with companies across all industry segments to develop a Market & Customer Segmentation competency. In keeping with our value based management approach, Foundation is also a leader in value-based pricing, marketing approaches & strategies to support executive decisions toward setting optimal prices and further with the complex task of redesigning the marketing mix to accommodate different clusters of customers.

Refreshments served before and after the meeting.

Please RSVP

Space is limited! Please RSVP your intention to attend to John.Amrhein.

John Amrhein
Statistical Services Specialist
SAS Institute (Canada) Inc.
(416) 307-4591




Co-sponsorship for these seminars is provided by SAS, Scotiabank, RBC Financial Group and Trans Union of Canada.

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